AMANDLA
& APHP

The APHP and AMANDLA joint venture seeked branding solutions for
APHP, AMANDLA, AU79, and the "Mr. Yang Chicken" line. APHP
discovered natural alkaline spring water in Australia, leading to
the AU79 product—an "ultra-healthy" alternative to tap water.

The target market included clientele at Michelin Star restaurants,
exclusive clubs, and luxury events in the Asia-Pacific and UAE regions.
Emphasizing premium quality, luxury and wellness was crucial for
effective branding.

SCOPE

BRANDING
LOGO DESIGN
PACKAGING
3D RENDERING
WEBSITE DESIGN

COLLABORATORS

INTERNAL MARKETING TEAM
DISTRIBUTORS IN ASIA, OCEANIC & SOUTH AMERICA

The discovery of volcanic water necessitated a packaging solution that conveyed the product's premium nature. A sophisticated design was selected, incorporating elegant gold accents and refined glass elements to elevate its presentation.

The development of a high-quality glass bottle for the "liquid gold" BECAME a primary focus, ensuring that the packaging matched the exceptional quality of the product.

AU79 PACKAGING &
3D RENDERS

The volcanic water Called for a bottle form that reflected a premium and luxury product.
A hand engraved, gold plated, polished and beautiful ultra sleek design was my answer

    • Au79 is a remarkable mineral-rich water discovered in an ancient bed in northern Australia, celebrated for it’s exceptional quality.

    • This extraordinary water, prompted the local community to seek ways to share it with the global market.

    • Targeted at a luxury market, Au79 is featured in high-end restaurants and upscale marketplaces for discerning consumers.

    • The brand combines meticulous design and premium materials, appealing to those who value health benefits with an aesthetic allure.

    • A sophisticated and elegant design featuring luxurious gold accents and refined glass elements was selected, creating a visually appealing product that exudes quality.

    • The AU79 bottle was meticulously crafted and rendered using SolidWorks, ensuring precision in product development and aligning closely with the concept's realization.

    • Drawing inspiration from the atomic structure of gold, the bottle and logo design reflect gold’s distinctive characteristics, encapsulating its strength, purity, and natural beauty through geometric forms and patterns.

    • The luxury market has a recognized gap for premium, high-nutrition, and high-minerality water, catering specifically to discerning consumers in Asia and the Oceanic region.

    • This emerging demand highlights a broader trend towards health consciousness and the pursuit of exclusivity in lifestyle products.

    • High-end consumers are looking for water that not only satisfies thirst but also provides enhanced nutritional benefits, positioning mineral-rich options as a status symbol, which offers brands an opportunity to engage a sophisticated clientele.

Logo hand engraved into the bottle’s lid.

BRANDING

The APHP and AMANDA joint venture encompassed international commodities and trading initiatives that required branding guidelines, logos, and layouts for APHP, AMANDA, AU79, "Mr. Yang Chicken," and related collateral materials.

    • The APHP/AMANDLA joint venture, active in international commodities trading, identified the need for a robust brand in the B2B market.

    • The name AMANDLA, meaning "power" in Zulu, was chosen to embody the company's connection to their Zulu heritage while attracting global business partners.

    • Extensive research and discussions with board members provided deep insights into the identity and vision for the brand.

    • This foundational understanding led to the creation of effective branding, layouts, and collateral materials that meaningfully represented AMANDLA in the marketplace.

    • AU79 branding targets a clientele that visits Michelin Star restaurants, private clubs, and luxury events in the Asia-Pacific and UAE regions.

    • This strategy highlights the importance of premium quality and wellness to meet the expectations of these discerning markets.

    • By aligning our brand identity with the values of this audience, we ensure our offerings resonate and meet their elevated standards.

    • Mr. Yang was created to address the increasing demand for chicken in the Asian market, emphasizing quality and brand familiarity.

    • The brand prioritizes high production standards and authenticity to foster a welcoming environment for consumers.

    • Mr. Yang aims to provide not only products but also a sense of community, respecting cultural values and regional tastes.

    • With a commitment to sustainability and freshness, Mr. Yang represents a promise of quality that embodies the essence of Asian cuisine.

MEET The Brands

〰️

MEET The Brands 〰️

AMANDLA

    • AU79 branding is crafted to appeal to a discerning clientele that values exclusivity, quality, and premium experiences.

    • By aligning with prestigious venues and social settings, AU79 reinforces its image as a symbol of sophistication and aspirational living.

    • This target-focused strategy enhances brand perception and fosters loyalty among consumers who aspire to the luxury lifestyle.

    • A cohesive branding strategy is essential for resonating with high-net-worth individuals and ensuring relevance in a competitive luxury marketplace.

    • The term "Lwegolide," meaning "Of gold" in Zulu, represents the opulence and cultural significance of gold in Australia, emphasizing its historical role in the country's prosperity.

    • A gold color palette was chosen to reflect the high-end nature of the product, symbolizing prestige and worth.

    • Gold foil enhancements are applied to the logo, headline text, and marketing materials, reinforcing the luxurious essence of the product.

    • Integrating gold throughout the visual identity elevated perceptions of luxury and exclusivity, honoring its cultural importance in Australia while distinguishing the brand in the marketplace.

    • Logo designs were created to ensure a unified brand identity for product packaging and related materials in high-end restaurants, emphasizing an elegant presentation.

    • Two variations of the AU79 logo represent the "still" and "sparkling" product lines, each with distinct typography to reflect their unique qualities.

    • The still water logo uses modern sans serif typography to convey tranquility and purity, while the sparkling water logo employs a script typeface that suggests movement and vivacity.

    • The term "Amandla," derived from Zulu, means "power" and symbolizes revolution, collective strength, and resilience, particularly during the anti-apartheid movement.

    • Its historical usage as a rallying cry highlights the importance of unity

    • A custom typeface was designed for the brand, balancing boldness with minimalism, reflecting both historical roots and modern relevance, reinforcing Amandla's identity as a symbol of empowerment and progress.

    • A refined business logo was created for AMANDLA, suitable for both domestic and international markets, reflecting their global commodities operations.

    • A monochromatic color palette was used, emphasizing sophistication and minimalism, aligned with professional standards for diverse market transactions.

    • The bold color choices evoke passion, authenticity, and cultural significance, representing empowerment and the vibrancy of communities Amandla aims to uplift.

    • Each design decision was made strategically to create a harmonious visual impact, reinforcing the brand narrative while resonating with the audience.

    • The AMANDLA logo is specifically designed for the B2B marketplace, ensuring optimal performance across various online platforms.

    • Its clean typographic design enhances versatility, making it suitable for forms, publications, and brand collateral.

    • The focus on simplicity and clarity promotes brand recognisability and reinforces professionalism, aligning with AMANDLA's strategic objectives.

Mr. YANG

AU79

    • Mr. Yang aimed to create a distinct brand identity for his chicken products that connects with diverse Asian markets.

    • By using his friendly persona, a humanized brand was conceived, fostering consumer trust and recognition.

    • The incorporation of traditional Chinese themes into the branding merges modern appeal with cultural heritage, helping his products stand out in a competitive landscape.

    • The logo design incorporates vibrant “Fortune Red,” symbolizing happiness, good luck, and celebration in Chinese culture, effectively drawing attention.

    • “Lucky Gold” is used to signify wealth, success, and abundance, reflecting its longstanding association with opulence in Chinese heritage.

    • The character for “Fortune” is prominently featured, reinforcing the brand's dedication to positivity and good fortune.

    • By blending traditional colours and elements, the logo honors cultural significance while creating a relatable identity aligned with Chinese values and aesthetics.

    • The MR. YANG logo acts as a key identifier for deliveries and goods while representing the brand identity.

    • The full-color version is versatile for various packaging, while the black and white version is used minimally.

WEBSITE

    • The B2B website aims to establish meaningful connections and foster new business partnerships among stakeholders.

    • A dedicated online presence enhances visibility and accessibility in the digital landscape.

    • The site serves as a comprehensive guide to our organization's offerings and capabilities.

    • By investing in this platform, we create opportunities for sustained relationships and mutual success in the B2B arena.

    • We facilitate international trade by connecting buyers and suppliers of Australian, New Zealand, and South American commodities to global markets. Our operations align with the International Chamber of Commerce (ICC) policies, ensuring a structured process for purchasing goods across borders.

    • Our direct trade model enables seamless transactions from suppliers to ports or destinations,

    • We offer trade finance, currency hedging, and risk management solutions through our extensive service network. We partner with Bank of China and National Australia Bank for our financial services.