A collection of sports injury treatment supplies, including bandages, athletic tape, and elastic wraps, branded Victor.

SPorts & MEDical

  • The merger between Victor Sports and Whiteley Medical required a
    comprehensive rebranding initiative and a targeted marketing campaign.
    This project successfully enhanced brand recognition and optimized the user experience for their diverse audience. Key elements of the strategy included the modernization of both retail and wholesale websites, as well as the redesign of packaging and branding materials.

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Five sleek perfume bottles with white, black, and gold designs, some featuring geometric patterns and others with dotted or abstract gold accents.

Joint venture

  • The APHP and AMANDLA joint venture seeked branding solutions for
    APHP, AMANDLA, AU79, and the "Mr. Yang Chicken" line.

    The market included clientele at Michelin Star restaurants,
    exclusive clubs, and luxury events in the Asia-Pacific and UAE regions.

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Image of the alphabet in a stylized font, displayed on a black background with grid and construction lines.

The
Grove

  • The Grove emerges as a versatile typeface suitable for both a display font for applications such as posters, signage, & for way finding applications. This typeface incorporates a distinctive texture that imparts a hand-crafted appearance to each glyph. Consequently,

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A tri-fold brochure titled 'CHEF The Women Behind The Wine', with a green cover featuring a line drawing of a woman's face and botanical elements, open to display printed text sections inside.

USA NETWORK

  • Successfully launched a unique experience that
    resonated with our target audience. by integrating
    thoughtful and visually appealing branding,
    showcased chief’s commitment to inclusivity.

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An open magazine showing a woman speaking at a microphone in one photo, and two women smiling and holding a flower in another photo, on a pink background.
Open magazine on pink background showing two main pages. The left page features a headshot of a young woman with brown hair, wearing a pink top, and a photo of a woman performing on stage next to large letters spelling "WOMEN". The right page contains text with subheadings, and a small photo of a smiling woman with dark hair on the bottom right.
Open pink booklet displaying the table of contents, including sections on reports, community, co-curricular activities, events, and a wrap-up.
Open booklet with a group photo of women in formal dresses on the left page and the title 'The Women's College Yearbook 2020' on the right page.

ONE Creative

  • At One Creative we looked after
    The Women’s College, alongside other clients such as St. Ives
    Village and Planet Fitness.
    We explored various design styles collaboratively, generating alternative ideas that showcased the different brands unique identities.

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HeIdi & Hazel

  • Heidi & Hazel is a start-up boutique, custom clothing and apparel brand with a target audience of mothers and their daughters. Named after the creator’s grandmother and daughter, I was employed to create a logo and brand identity that had a feminine and playful, yet homely feel to it.

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